Source: Flickr (RJ)
The coffee giant aims to have 30% of its white collar workforce and 40% of its blue collar workforce in the US be from visible minority groups by 2025.
- Starbucks will also tie the compensation of its top executives to the diversity of its workforce.
- Anti-bias training and mentorship programs will also be rolled out as part of its diversity initiative.
- Many large US companies such as Microsoft recently announced similar diversity goals.
- California will also be introducing state-enforced diversity quotas for board members of publicly traded companies in 2021.
- Critics say the initiatives will result in "reverse discrimination" and may harm the economy.
- Wells Fargo CEO Charles Scharf was recently pressured to apologize for stating that the bank was having a hard time finding qualified candidates to meet diversity quotas for upper level positions.
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